Leveraging our diversity of cultural backgrounds, experiences, talents and skills makes our company stronger and more useful to our clients and our stakeholders. Global population shifts are causing those behaviors to change at a rapid pace. Our investments in diverse talent and programming advance our ability to help clients anticipate and respond to those shifts.
What Is an Audience Analysis? Does your audience care what you as a speaker think? Can they see how your speech applies to their lives and interests? The act of public speaking is a shared activity that involves interaction between speaker and Audience diversity.
In order for your speech to get a fair hearing, you need to create a relationship with your listeners. The success of your speech rests in large part on Audience diversity your audience receives and understands it.
The best way to reduce the risk of such situations is to conduct an audience analysis as you prepare your speech. Audience analysis The process of gathering certain kinds of information about the people in your audience and using that information to understand the beliefs, values, needs, attitudes, and opinions they hold.
In this chapter, we will first examine some reasons why audience analysis is important. We will then describe three different types of audience analysis and some techniques to use in conducting audience analysis.
Finally, we will explain how you can use your audience analysis not only during the creation of your speech but also while you are delivering it. Learning Objectives Understand the value of acknowledging your audience.
Understand how to choose a worthwhile topic. Explain the value of speaking with credibility. One of the best ways to initiate this relationship is by finding a way to acknowledge your audience. This can be as simple as establishing eye contact and thanking them for coming to hear your presentation.
Stephanie Coopman and James Lull tell us that Microsoft chairman Bill Gates often adapts to his audiences by thanking them for their participation in the computer industry or for their preparation to participate in an electronic world.
We will cover audience acknowledgment further in Chapter 10 "Creating the Body of a Speech".
Choose a Worthwhile Topic Your selection of a topic should reflect your regard for the audience. There is no universal list of good or bad topics, but you have an ethical responsibility to select a topic that will be worth listening to.
As a student, you are probably sensitive to how unpleasant it would be to listen to a speech on a highly complex or technical topic that you found impossible to understand.
However, have you considered that audiences do not want to waste their time or attention listening to a speech that is too simple? Many students find themselves tempted to choose an easy topic, or a topic they already know a great deal about.
This is an understandable temptation; if you are like most students, you have many commitments and the demands on your time are considerable. Many experts encourage students to begin with something they already know.Speaking to Diverse Audiences.
Giving a speech or presentation to an audience of people who speak various languages or have differing cultural backgrounds requires special tact on the part of the speaker. Here are some tips and techniques on how to effectively engage a diverse audience.
Audience Diversity TOPICS ON THIS PAGE. POLITICAL CORRECTNESS AND DIVERSITY. Isms That Is, and Isms That Was • An Attitude of "Correctness" • GENDER. The Audience Diversity Academy is an initiative which helps drive organisational change. It addresses a key sector challenge — building new and diverse audiences from the whole of society.
The ArtsBoston Audience Lab seeks to build audience diversity in the Greater Boston arts and culture sector through disruptive innovations in marketing practices, using collaborative and data-informed experimentation. Harvard Graduate School Information Session in New York City Thursday, August 4, at PM until PM New York City Bar Association 42 W 44th St New York, NY United States This event is designed for prospective applicants to learn more about Harvard Business School, Harvard Kennedy School and Harvard Law School.
In this post, I’d like to explain what I mean by a diverse audience. In addition to scientists, there are resource managers, policy-makers, the news media, students, and the general public. These are all important audiences for a scientist to .