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Why might they agree with you? Why might they change their beliefs and behaviors? Have you developed your campaign of persuasion? Innovation architect Doug Collins shares his thinking on how you might influence people to share your beliefs about the benefits of the practice.
Do children who attend elementary school today write persuasive essays? My language teachers embraced the persuasive essay as a way to help me find the mental discipline to organize my jumbled thoughts on various topics into a coherent, grammatically correct argument.
As an added instructional bonus for them, writing a persuasive essay required me to make several trips to the library in order to support my newfound views with research. Their partners in crime, the reference librarians, would use these visits to attempt to instill in me a deep and proper appreciation of the Dewey Decimal System.
I cannot recall the topics I chose. I suspect I used the opportunity to rail in compositionally coherent fashion against the slavish burden of too much homework and too short breaks around the holidays.
I harbored little compunction against biting the munificent hand that fed me my intellectual bread. I can recall, however, the curious sensation of doing a better job of convincing myself of the worthiness of my stance than my readers.
I morphed into a more strident advocate of my point of view with each line that I committed to paper. I recently finished reading Influence: The Psychology of Persuasion by Robert Cialdini. Cialdini, a professor of psychology, shares his views on why we make certain choices.
He explains why my younger self experienced a form of self-persuasion through the act of writing an argumentative essay. I find in his writing, too, intriguing approaches for persuading your colleagues to embrace the practice of collaborative innovation, which I share here.
Reciprocation, commitment, social proof, liking, authority and scarcity Dr. Cialdini organizes his thinking and his findings about influence in six categories: I describe two categories that seem most in tune with the practice of collaborative innovation. I then suggest an experiment that you, the practitioner, can try with your community to see whether pulling the given lever of influence yields positive results.
Figure 1 summarizes the six categories. Cialdini writes of a psychology study in which two people are invited to review an art exhibit at a museum. The first person knows they are part of the study. The second person does not.
In one instance, the first person leaves the gallery and returns with two drinks, one for themselves and one for the second person. In another instance, the first person leaves the gallery and returns with only one drink for themselves.
In both instances, the first person then asks the second person if they would be interested in buying tickets to a raffle. The study finds that the second person purchases a significantly greater number of tickets from the first person in the first instance than they do in the second instance, even when taking into account the impression the second person had of the first person.
Cialdini observes that as part of human society, we each have a powerful sense of reciprocation ingrained upon us. As a result people have used gifting as a powerful influencer.
Cialdini observes further that we may not even value the gift in question in order for us to feel the urge to reciprocate.
Identify five influential people in your community who have yet to participate in collaborative innovation. Later in the week, approach each person again. Tell them that you are helping to manage a collaborative innovation campaign.
Ask them if they would be willing to contribute as many ideas as they can over the next day. Likewise, approach five influential people in your community who have yet to participate in collaborative innovation.
Did you see any difference in behavior between your experimental and control groups? What happens if you give a new experimental group in a second round of tests a gift of no consequence, such as a pencil?
Please share your findings in the comments section. Cialdini writes of a sociological study to find how we might encourage people to conserve energy at home.
In the first instance, researchers called a set of homeowners and shared with them tips for conserving energy during the winters. In the second instance, researchers called another set of homeowners with the same tips.NEW CUSTOMER DISCOUNT! Buy an essay now with 20% OFF using the code new20!
% Original papers, ready in 3 hours. Don't miss the chance to buy essays online cheaper! GUN CONTROL PERSUASIVE ESSAY. Persuasive essays are largely similar to argumentative ones, so much that it may be difficult to pinpoint the difference at first.
Our mission is to help students worldwide achieve academic success without anxiety. If you need quality essay help, we'll match you with a vetted essay writer in seconds. The Persuasive Text - The purpose of a persuasive text is to change or alter the viewpoint of the reader for it to agree with the author’s perspective.
Buy essay online at professional essay writing service. Order custom research academic papers from the best trusted company. Just find a great help for students in need. Lowest prices, first-rate place and eagerness to work on any type, topic, page count or level of assignment you want. Writing a persuasive essay is like being a lawyer arguing a case before a jury.
The writer takes a stand on an issue—either “for” or “against”—and builds the strongest possible argument to win over the reader.